No one wants to be left behind without the latest and greatest thing, after all, it has to be good, everyone else is using it. So you run out and sign up for LinkedIn and may have even invested in some training so you can help your business development efforts. Then along comes Twitter, and the crowd roars and you head off in that direction. You get a couple of hashtags and you are off to the races, when someone tells you about Adwords, SEO and Internet Marketing. You make a few calls, read a few blogs, watch a few YouTube videos and with your newly found success pill take yet another sallow of, “this one will cure me”
It’s like a bad juggling act. As soon as you get a few balls in the air one drops to the floor as a new ball is added. “ Oh well, that one didn’t work anyway”. Why worry, there will be another ball along soon that is even newer and better. We tend to treat each social media tool as if it is its own vehicle as opposed to part of a vehicle. You wouldn’t call a carburetor, tires, dashboard or other car parts a car, would you? Yet, when skillfully assembled, and each part is used for the purpose it was designed for, it becomes a car. So why do we treat each Social Media tool as the answer to more sales?
This is where Integrated Social Selling can help. It takes social media and begins with two questions. Who am I trying to reach? What am I trying to accomplish? Social media tools or the features of those tools, when integrated properly, help build a playbook for success. You might need LinkedIn, but not all of it. Your Twitter use should be a strategy that supports your other social media strategy. If your Internet strategy doesn’t compliment your other efforts than you just might be chasing customers away. After all, isn’t the mission to sell more? Using a holistic approach and integrating these tools into a Social Selling Playbook will be more effective. Avoid wasting your time juggling all those balls, and build your success vehicle to finally get you to your destination.
Author: Rich Lucia
www.RichLucia.com