I found myself in the city of Nashville last week and had the opportunity to walk along Broadway. It was amazing. People everywhere were enjoying the city’s history as the sounds of country music filled the streets from every bar I passed. I watched the smiles as passersby soaked up the experience when there it was, a life size statue of Elvis Presley.
I could almost hear the thunderous applause followed by the King himself saying, “Thank you, Thank you very much.” I began to think, how often in sales do we take the time to say, “Thank you”? I know we live in a sales world of CRM and contacts with our customers revolve around forecasts and revenue projections, however I am talking about contact with a sole purpose and a sole purpose only, to say thank you. Not some passing thanks for the last order and then asking for another, but a face to face to just say I appreciate your business then disconnect.
Sure, using social media in sales is important, but our sole purpose for interaction with another human should not be to beat them with a URL, to drive them to your website, or deliver content that will help raise your credibility. Saying, “I appreciate your business” without another motive might just display something that is more valued than your company’s product or service, something called caring and sincerity.
So, the next time you wish to get closer to your customer don’t send them a survey, retweet or a blog, take a lesson from the King. Look them in the eye and say, “Thank you, Thank you very much.”