I always found it a bit ironic that salespeople rank the highest in not wanting to be annoyed by telemarketers calling their homes. “Don’t they realize it’s dinnertime and, no I don’t need carpeting or draperies? Who would buy something over the phone anyway? I don’t even know these people.”

Yet 14 hours later, following direction from their sales manager, they plow through lists of strangers calling them cold, hoping they feel differently about the interruption.

It is unfortunate that we have to encounter this torture in our own homes but to take it to our workplace and duplicate the madness makes no sense. Better it should stay in the home. Integrated Social Selling puts practices like this to the test and makes sure that as we pursue business, our initiatives are congruent with our mission.

Author: Rich Lucia
www.RichLucia.com