This is going to be great, you finally decided to build or rebuild your website. So off you go, searching through the web, looking at other sites to collect great looking ideas. Banners on the top? No, you think down the side looks better. How about color? Your spouse really likes red but blue is more your shade and it will match your logo. How about content, font style and color? You always liked that Century Gothic 12 pitch script. Someone mentioned that everyone is using video, so now you are writing a script about your company, what you do, and then practicing it in front of a mirror. Next, you’re shopping for a web designer because you don’t have a clue how to create that dancing baby you want in the upper right corner of your home page. Now here comes the harsh truth … It maybe your website but it is not about you. It is about your prospects and customers and what they want not what you want. Using your website creation methodology is like going fishing and using your favorite doughnut as bait. I know you really like that glazed chocolate but fish don’t eat doughnuts.
It’s your customers that should be building your website. You should be taking into account what they like to see when they click on your URL. How do you do this? You ask. Ask your current customers what they like most about your company. What sold them on your product or service and what were the most important criteria they used when they decided to do business with you. It’s their comments that will give you clues to who your ideal customers are, and what they are using to make their decisions. If it turns out that service is higher at the top of their list, then a picture depicting a robust service organization might be a better choice than that dancing baby. Smart companies spend more time with their customers than fishing with doughnuts. Your customers can more accurately articulate your value and light the way to others like themselves. Connecting with your customers and prospects, in this way, is an integral part of Social Selling.
Social Selling is all about connecting with people and using those connections efficiently and profitably. When your customer-designed website is used with other social media tools, as part of an Integrated Social Selling Plan, you will not only be on target with your resources but will be using a holistic approach to success.
Author: Rich Lucia